Proposal for Ocurens

AI Lead Generation System for Ocurens.

A done-for-you outbound system that fills your calendar with qualified meetings, so you show up only to close.

Issued August 08, 2026 Valid until September 07, 2026 Ref prop-c58b2439

Executive Summary

What this engagement does, in plain terms

Right now there are zero outbound meetings per month: acquisition runs on word of mouth and director reputation, with no consistent system behind it. This engagement builds and runs a full multichannel outbound function, handling everything from list-building and personalised copy through to reply management and calendar booking, so qualified meetings arrive without adding to anyone's workload. The guarantee is 15 held, qualified meetings within 60 days of full launch, with the setup fee returned in full if that number is missed. There is no retainer: beyond the setup fee, payment is per meeting actually held.

The problem

What's slowing your growth.

Before implementing any solution, the problem has to be clear. Here's what came out of our call.

Zero meetings, invisible pipeline

Ocurens currently books zero meetings per month. What acquisition exists today comes through word of mouth, and mostly because buyers are seeking out your directors, not you as a company. A little paid activity on LinkedIn and Instagram, but not much. There is no consistent outbound motion, which means the pipeline that does not exist cannot compound.

No capacity to fix it yourself

When you are on set, new business stops entirely. You and the team try to send emails every week, but get pulled in too many directions to stay consistent. You started building a CRM yourself and kept getting pulled away from it. New business is not the work you enjoy, but it sits in the back of your head as something you know you need to do. The bottleneck is not willingness, it is structural: the person who would run outbound is the same person running the production.

12 months, 0 qualified meetings

At zero meetings per month, the projected meetings booked over a year is zero, and the pipeline that could have come from them does not appear on any spreadsheet. Using the conservative project value of GBP 100,000, well below the middle of your range, and your own estimate that roughly one in ten qualified meetings converts, each meeting you do not have is worth GBP 10,000 in expected pipeline. Over a year, if a working system generates even 10 meetings per month, that is GBP 1.2 million in potential pipeline that simply does not exist today. None of this requires a best-case scenario: it is the arithmetic of your own figures.

The shortlist closes without you

You described exactly how this industry works: you have to catch a brand at the right moment, when they have budget and a brief, and that is a magic moment. You also described emailing contacts who go quiet for months and then surface with a live brief when you send one more note. Consistent presence is what catches those windows. Without it, the shortlist of five production companies that every brief lands on hardens around the names that have been in front of buyers all year. Every month of invisible outreach is compounding time your competitors are in the room and you are not. The more you work, the more people want to work with you. That dynamic runs against you while the outreach is inconsistent.

The solution

How I solve it.

Here's how I address each of the points above.

A full outbound function, running without you

Every stage of the outbound process, from building the list to writing the copy to following up and booking the meeting, is handled entirely. Copy is written in your voice, to your standard. Separate sending domains and warmed mailboxes protect your main domain's deliverability. You do not need to draft an email, chase a reply, or organise a follow-up. The only moment you are required is when you show up to a call that is already in your calendar.

Quality-first outreach that matches your brand

Ocurens is curated and made in-house, and the outreach has to hold that same standard: nothing that reaches a brand can read like a mass email. Every account is scored from 0 to 100 against your ICP before a single message is sent: anything that does not qualify is dropped, not mailed anyway. AI pulls recent company news to power genuinely personalised opening lines, not filler. Campaigns are split by industry so your past work is name-dropped with direct relevance to the specific buyer being approached. The angle shifts depending on whether we are targeting brands directly or agencies who lack an internal production department. This is the quality-over-volume approach your work demands.

15+ meetings in 60 days of live campaign

The guarantee is 15 qualified meetings within 60 days of multichannel launch, which is roughly 90 days from signing once domains and mailboxes have completed their three-week warm-up. Qualified means in your ICP, held, and not a no-show. If that number is not reached, the setup fee is returned in full. Using your own figures, 15 meetings at a 10 percent close rate and a conservative GBP 100,000 project value equals GBP 150,000 in expected pipeline from that first 60-day window alone. That is before the repeat-project effect: you are already on your third project this year with one fashion brand, so the real value of a new relationship is likely higher than a single project.

Every hot reply answered in under 15 minutes

Every interested reply is handled and the lead is booked before the window closes. Speed matters more here than for most: when you are on set you structurally cannot respond fast. Every opportunity alert lands in Slack and email so nothing is missed, and full appointment setting means a lead who replies at 9 a.m. is booked by 9.15, not three weeks later when they have already moved on. Contacts who are interested but do not have an active brief stay in the CRM and are nurtured, so when the magic moment arrives, you are already the name they have been hearing from.

The system

How this actually gets done, step by step.

Offer architecture

A workshop in week one. I define the outcome, the timeline and the guarantee your market can act on, then split the angles so each segment is sold on what actually moves it.

Sourcing

Companies scraped from LinkedIn Sales Navigator and Google Maps against the criteria we lock in onboarding, built as separate lists per track.

Contact data

The right people found inside each company, their details enriched, and every email verified before it is ever used. Anything that cannot be verified is dropped rather than sent to.

Copy and infrastructure

Several angles written per track, with your relevant past work and testimonials built in as proof. Separate domains and mailboxes warmed up, so nothing touches your main domain or its deliverability.

Deploy and follow up

Sequences go out across email and LinkedIn together. Every interested contact is answered and followed up until they book or give a clear no, and the meeting lands in your calendar.

Why us

Why LUNIFAI.

No retainer, ever

The model you tried before charged a fixed monthly fee regardless of output. Here there is a one-time setup fee and then a per-meeting fee for meetings that are qualified, held, and in your ICP. If the meetings do not come, the setup fee is returned. There is no ongoing cost to carry if the work is not producing.

Dedicated to you, not a shared roster

The rep model failed because a rep carries multiple production companies at once: your positioning, your copy, and your pipeline compete for attention with everyone else on their list. This system is built exclusively around your ICP, your voice, and your past work. No one else is sharing the same outreach infrastructure or the same strategy.

Speed to lead is owned end to end

Previous support left the response and follow-up in your hands. Here, every interested reply is handled and the lead is booked within 15 minutes. You are structurally unable to do this while you are on set, and a hot reply left for days is a cold lead. That handoff risk is eliminated.

Payment tied to results, not effort

What separates this model from a retainer is that if the work wins, both sides win. The per-meeting fee is exactly that alignment: every pound after the setup is paid only for a meeting that actually happened, with a real person, inside your ICP.

Done for you

One machine. You just show up.

Before the meeting

I run the entire machine

Infrastructure

DomainsMailboxesWarm-upDeliverability

Data

List scrapingEnrichmentVerificationRouting

Messaging

IcebreakersCopywritingWinning angles

Channels

LinkedIn SequenceEmail Sequence

CRM

Custom Airtable CRMPipeline buildCRM hygiene

Appointment setting

Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar

MEETING BOOKED

After the meeting

All you do

Show up to the call
Pitch and close, like you always do
Update the CRM stage

Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth £3 000, yours free

Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1

Onboarding calls (1-2h) and tool handover
Tools & software configuration
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Google Drive setup with document structure
APIs & integrations configuration
Domains and email addresses warm-up
Scraping and leads list building
Data enrichment + icebreaker generation
Sequences writing + A/B testing variants
Complete booking system setup (Cal.com/Calendly)
CRM pipeline tracking setup
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
LinkedIn launch, week 2

Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond

Email/multichannel campaign launch, week 4
Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
Continuous system & campaign optimization
Appointment setting, replies to leads & follow-ups
Strategy call every 2 weeks (30 min)
Analytics tracking and dashboards

Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation

Month 2 & beyond Activation & Optimizations

Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

Week 2

Lists & copy. LinkedIn outreach starts.

Week 3

Warmup & QA. Sequences loaded, tested, validated.

Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee

At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.

Ways of Working

What working with me looks like.

Step What happens Why it matters

01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.

02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.

03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.

04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.

05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.

06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.

Software

Software and platforms.

Monthly cost at your expense

200£ to 450£

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Tool	Role in the system	Monthly cost
Zapmail	Domains and mailboxes	$75
Instantly	Warm-up and email sequence sending	$97
AnyMailFinder	Email enrichment	46 CHFannual plan, 552 CHF for 24,000 credits, 12 month commitment
orLead Magic	Email and phone enrichment	$99no commitment
HeyReach	LinkedIn channel	$79
OpenRouter	AI personalisation	$15 to $20
n8n	Orchestration and alerts	$24
Airtable	CRM and pipeline tracking	Included
Monthly total	Billed to you directly by each provider, in your name, never marked up. Converted to sterling at today's rates; the spread depends on which enrichment tool you pick and on usage.	≈ £260 to £295

One-off purchase

Domains (7)	Dedicated sending domains, in your name	$91
MillionVerifier	Every email verified before first send	$49
Total at launch	Payable once, at launch. Converted to sterling at today's rates.	≈ £104

Sourcing and scraping tools, LinkedIn Sales Navigator, Clay and the prospecting databases, are on me and do not appear in this table. You only pay for the infrastructure you own.

Investment

Your investment.

Setup

£3 885 one-time

Per qualified meeting

£1 000/meeting

One setup, then you only pay per qualified meeting that actually took place.

Three month minimum term.

The guarantee: At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so everything you spend with me is tied to a result.

Where this number comes from

Worked out from your numbers during the call, not from a fixed rate. LTV counts the first 12 months only, never more.

What one customer is worth, year one (LTV) £100 000

What you close from qualified meetings 10%

What one meeting is worth £10 000

My share (10%) £1 000/meeting

What you keep (90%) £9 000/meeting

Setup. Billed once, before we start. It funds the infrastructure built in the first weeks.

Invoiced weekly, on meetings that actually took place only.

Investment

How the three months work.

The minimum term is three months. That is not a lock-in for its own sake: the domains and mailboxes spend the first three weeks warming up, the campaigns reach full volume in week four, and it takes a few weeks of real data after that to know which angle wins. Past the setup you still only pay per qualified meeting that actually took place.

Week one begins on the day of signing, with your onboarding session. We configure your tools and automation platforms, handle authentication and access sharing, and lock the ICP and the angle together.

LinkedIn outreach starts in week two, so the first opportunities can land before the email infrastructure is even ready. Domains and mailboxes warm up in parallel across weeks one to three, which is why the guarantee is measured from full multichannel launch rather than from your signature.

From week four the full engine runs: email and LinkedIn together, replies handled in minutes, meetings booked straight into your calendar, and a strategy call every two weeks. You only ever pay for the meetings that happen.

Month 1

Onboarding and setup

Month one starts on the day of signing and includes your first onboarding session, where I configure your tools and automation platforms. I handle authentication and access sharing (2FA and the rest) so you are operational from day one. You are then added to your Slack channel, we run a second onboarding session to go through your targets and your offer in detail, and the regular sprints begin. In parallel, the domains and mailboxes spend three weeks warming up.

Month 2

Review and more sprints

Month two starts thirty days after your first payment and opens with a detailed review of progress. From there we run another four sprints.

Month 3

Into the rhythm

Month three and beyond run at the same rhythm, with the weekly sprints and the monthly review call.

LUNIFAI

Terms

Contractual Terms.

Proposal for Ocurens · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

The setup fee stated in this proposal is invoiced and payable before onboarding begins, as it funds the infrastructure built in the first weeks. From then on the Client pays a fee per qualified meeting only, at the rate stated in this proposal. Per-meeting fees are invoiced weekly, itemised by meeting date and attendee, payable within 7 days. Campaigns are paused if an invoice remains unpaid beyond 14 days. Software and API costs are at the Client's expense and are never marked up.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, the setup fee is refunded to the Client in full. Meetings already delivered during that window remain payable at the per-meeting rate: the refund covers the setup fee, not the results produced. Any delay or interruption attributable to the Client pauses the measurement period for its duration.

Offer Architecture happens in week 1. The Client attends the session and signs off on the angle taken to market.
Messaging is approved within 48 hours. Copy sitting in an inbox is a campaign that is not sending.
LUNIFAI's copy is what goes to market. The Client is free to write an alternative version, which LUNIFAI will gladly run as an A/B test against its own.
Booked calls get attended, by the Client or by a closer, but somebody takes them.
The Client answers LUNIFAI within 24 hours when a lead needs them.
Sender accounts and calendar access are provided at onboarding, and the campaigns are neither paused nor restricted.

06What Voids the Guarantee

Two things void it: refusing the offer architecture work, and overruling LUNIFAI's copy. In either case LUNIFAI still builds and runs the entire system, but the 15 meeting guarantee no longer applies and the setup fee stops being refundable.

07Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

08Contesting a Meeting

The Client has 48 hours after a meeting takes place to contest it in writing, stating which of the qualification criteria above it failed. A meeting not contested within that window is billable. This keeps what counts as a qualified meeting settled by the criteria above rather than renegotiated invoice by invoice.

09Termination

The minimum term is three months, which is the time the system needs to warm up, be tested and reach full volume. During that period the Client may not terminate for convenience. From the fourth month on, either party may end the collaboration with 30 calendar days' written notice, with no penalty and no compensation. Meetings already delivered and not contested remain payable in every case.

10Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

11Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause.

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI

Lukas Yu Manwaring

Founder · LUNIFAI · August 08, 2026

By Ocurens

Emmanuelle Le Chat

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